The farm began to run social networks. But Varvara didn’t want flashy marketing.
“No “buy peace of mind with a 90% discount,” she said. — Calmness cannot be sold by shouting.
AI marketers from CleverHub studied audiences, prepared content, planned publications, did A/B tests, analyzed repeat visits and built careful CRM communications.
The content was trilingual: in Russian - with birches, fairy tales, honesty and warmth; in English - understandable to international business; in Chinese - with respect for the long horizon, harmony and technological civilization.
| Indicator | Effect |
|---|---|
| Repeat visits | +20–30% |
| Conversion from content to booking | +18% |
| Customer acquisition cost | -22% |
| LTV of a corporate client | +35% |
| ROI CRM + AI | +20% to base scenario |
| Share of content prepared with AI and verified by a human | 80% |
