Goal: to make people calmer.
Product: capybara viewing + eco-farm + psychotourism.
Value: reducing anxiety, increasing love of life, returning to yourself.
Sales channel: word of mouth, social networks, corporate programs, fair, AI marketing.
Risks: rain, predators, tired tourists, poor Wi-Fi, unaccounted for carrots.
Mission: Technology for good.At first the farm was small: three wooden houses, a pond, a lawn, a barn and a sign: "Don't make noise. The capybaras here control your internal SLA."
The first guests paid in cash, signed up in a notebook, and Varvara’s CRM consisted of knots on her tail and the memory of an old hedgehog administrator.
One day a strange man in a black coat arrived. He looked at the capybaras for a long time, then at Varvara, then at the fog and said:
—You, Varvara, do not have a farm. You have a future platform. But if you don’t digitize your processes, tomorrow the raccoons will copy you.
There was a business card on the bench: "Victor. Reality consultant. Sometimes a dream is also an MVP." Varvara thought about it. The Pelevinsky fog trembled. Somewhere in the reeds an API croaked.
